February 28, 2011

Colin Firth won Best Actor for his performance in The King Speech last night at the Oscars. Many of you probably already know this, but what you are probably less familiar with is what his wife has created. Livia Firth has created a company called Eco Age (you can check out the website here), which is entirely focused on the environment, be it products or consultancy. 

In keeping with the company's eco-friendly attitude, Livia Firth wore a dress to the Oscars which was made from 11 recycled dresses, which is part of her larger 'Green Carpet Challenge'

http://www.vogue.co.uk/blogs/livia-firth/

As she wrote on her blog for Vogue UK, "Every element — including zips, corsetry and the original toiles — is recycled. The only thing that we’ve used that is new is the thread that actually stitches the dress together.”

This is truly inspiring and demonstrates that eco-friendly clothing does not have to be made of hemp only and be worn solely by college students who've had an identity-make over.
Indeed, isn't Emma Watson designing a new line of clothing that's environmentally friendly? And Stella McCartney's clothing is all fur and leather-free and overall environmentally-aware, well ahead of the curve. Looks like there will be - and already is - an endless line of choice for those of us who wish to not only act and eat more eco-consciously, but also dress so, while still being fashionable.